Colorado Music-Related Business|

The Marketing Manager is responsible for planning, implementing and maintaining Dairy marketing strategies and branding standards to meet organizational objectives. This position oversees all marketing, advertising, and promotional activities at the Dairy and coordinating staff.

Duties & Responsibilities:
~ Manage, execute, and track success of marketing goals as defined in the strategic plan
~ Coordinate advertising and monitor media contracts to assure compliance
~ Manage scheduling and printing of all promotional materials
~ Liaise with renting presenters to gather needed media materials
~ Manage and execute all electronic communications including weekly segmented e-blasts, social media content for Twitter, Facebook, Instagram, and live streaming of select events
~ Coordinate with relevant departments regarding marketing needs for all “Dairy Presents” programming, Dairy memberships, Polk Café, Visual Arts, Fundraising initiatives and major Dairy events as needed
~ Oversee and manage activity on business websites such as TripAdvisor, Yelp, Facebook, Google, etc.
~ Optimize the Dairy’s online presence and track success using website analytics measures
~ Write and distribute press releases for upcoming Dairy events in coordination with department heads and the Executive Director
~ Oversee and manage all marketing sponsorship benefits and ensure all benefits are fulfilled in compliance with supporters’ specific sponsorship agreements
~ Create and manage annual marketing budget
~ Direct the Graphic Designer as needed
~ Direct and coordinate with the Dairy photographer for all photo needs and requests
~ Additional duties and responsibilities may be added at the discretion of the Executive Director

Desired Qualifications:
~ Work well with all personality types and have a team mentality
~ Ability to solve problems creatively, effectively and demonstrate high integrity
~ Manage many projects at once and understand priority needs
~ Maintain professional internal and external relationships that meet Dairy core values
~ Outstanding verbal and written communication skills
~ Ability to analyze revenue efficiency and cost/benefits
~ Natural drive to research and identify trends, best practices, obstacles, and patron/donor motivation

Education and Experience Required:
~ BS/BA in Marketing or related field
~ Minimum of 3 years marketing experience
~ Experience with media and internet advertising
~ Knowledge of the Boulder County arts scene
~ Basic design experience preferred

The marketing manager position is a full time, salaried position with benefits. Interested applicants should send cover letter and resume to jobs@thedairy.org. Put applicant name and “Marketing Manager” in subject line. Resumes accepted on a rolling basis until position is filled. No phone calls, please.

Where: Dairy Arts Center, 2590 Walnut Street, Boulder, CO
Contact: jobs@thedairy.org
Website: https://thedairy.org/

Cinema, Dance, Theatre, Music, Exhibitions, Classes, Events – All under one roof!

The Dairy Arts Center provides diverse opportunities to create, learn, and engage in high quality performing, cinematic, and visual arts experiences.

[Thank you to Alex Teitz, http://www.femmusic.com, for contributing this article.]

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