Quote of the Week|

By Bryan Farrish | www.radio-media.com

What Are Your Goals?

If you were going to build a restaurant, you’d have some type of goal or plan before construction began, right? If you were going to buy a car, you’d have some type of goal or plan as to what you wanted, how much the payments would be, what the color would be, etc., right? Well for some reason, artists never have a goal for their music (much less radio), other than to “get it out there”, or to “do as much as possible”. Can you imagine telling a restaurant contractor to build you “as much restaurant as possible”, or telling a car dealer that you want “as much car as possible”? When you have a numerical goal (any numerical goal), the best way to achieve that goal is to minimize anything else that might stand in the way of that goal. More…

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