Our sincerest apologies to Kyle Clark and the fine people at 9News. We accidently credited an incorrect entity last week for this news which is very important to the music community. Kyle and Channel 9 – please accept our meek apologies as your information was very valuable to us.
By Kyle Clark, 9News, Denver | Kentwood Real Estate cut ties with Team Denver Homes, the company’s self-proclaimed #1 selling unit, after the real estate agents made a hip-hop video criticized as tone-deaf in a city struggling with gentrifying and a housing crisis.
The video featured real estate agents dancing and rapping to a spoof of the Fresh Prince of Bel Air theme where they bragged about selling luxury homes in “Den-vair’s” hot housing market.
“We have a 38-year record of being an inclusive, equitable, professional, and empathetic culture,” said Kentwood CEO Gretchen Rosenberg, in a statement to 9NEWS.
“I remain steadfast in my commitment to maintain that culture on behalf of our Broker Associates, clients and community,” Rosenberg said.
Kentwood did not say whether the decision to terminate the relationship was due to the video itself or Team Denver Homes’ handling of criticism from the community.
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Read Kyle’s articles on this subject:
Original Article:
Denver Realtors Delete Hip-Hop Parody Called ‘An Ad for Gentrification’
Related Article:
Kentwood cut ties with Team Denver Homes Thursday evening, shortly after Little Man Ice Cream released a public statement saying its employees had been tricked into allowing the video shoot.