By Dara Bitler, KDVR | Kroenke Sports and Entertainment announced Thursday that it established a partnership with the Ball Corporation and the Pepsi Center will now become Ball Arena.
According to a release from the NBA, the partnership includes naming rights for Ball and KSE’s hometown arena in Denver, home to the NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth, and also home to family entertainment and concerts.
Ball and KSE will also partner with the Premier League’s Arsenal F.C., which plays in London’s Emirates Stadium, and the NFL’s Los Angeles Rams and their home stadium, SoFi Stadium. In each location, in addition to in-venue aluminum beverage packaging solutions, Ball and KSE will enhance local community programs and increase awareness of the importance of aluminum recycling, according to the announcement on Thursday.
“It is with great pride that we introduce Ball Arena as the new home of the Denver Nuggets, Colorado Avalanche and Colorado Mammoth,” said KSE Founder and Chairman E. Stanley Kroenke. . . .
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