Join us as Capacity Interactive presents three sessions every arts marketer should attend. Session #1: The State of Digital for Arts and Cultural Organizations: Digital Marketing Benchmark Study
Erik Gensler, President of Capacity Interactive
For six years, Capacity Interactive has surveyed the field to understand how arts organizations are using digital marketing tools. Erik Gensler, President of Capacity Interactive, will highlight the key findings of a survey of close to 200 organizations, so you know how your efforts compare to your peers and the field at large.
Erik founded Capacity Interactive in 2008 and Digital Marketing Boot Camp for the Arts in 2011. Erik is a sought-after speaker on digital marketing for the arts. He’s presented at Opera America, The League of Resident Theaters, Tessitura, and Dance USA, among others. He has guest lectured at Yale, Columbia, and NYU.
Erik began his career at Marakon Associates, an international management consulting firm, and built his career at NBC Universal, New York City Opera, and The Marketing Group, where he worked with non-profit arts clients. When not at work Erik enjoys cycling, running, cooking, the beach, seeing shows and spending time with his rambunctious dog.
Session #2: Taking the Fear Out of Google Analytics
Jenny Kreizman, Associate Director of Analytics
More than 90% of arts marketers say they are not using Google Analytics to its full potential. We can help. This session will empower arts marketers to take their Google Analytics skills to the next level: learn how to look for data “red flags,” discover hidden Google Analytics treasures, and save time and energy with useful reports and tools. This session will help you think big about the potential for web analytics at your organization, as well as provide you with some practical next steps that you can take action on immediately.
Jenny Kreizman, Associate Director of Analytics | Jenny joined the Capacity Interactive team after working for several years with Carolina Performing Arts at UNC-Chapel Hill and interning with the National Endowment for the Arts in Washington, D.C.
When she’s not at work, Jenny can be found knitting in a cozy armchair or wandering through a museum.
Session #3: How to Get What You Want from Creative People
Bonnie Siegler, Founder, and Creative Director, Eight and a Half
Part of the job of an arts marketer involves working with creatives such as graphic designers and videographers. We rely on these creative people to design the assets to help us achieve our marketing goals. However, these relationships can sometimes be tricky. Lucky for us, Bonnie Siegler wrote a fantastic book called Dear Client: This Book Will Teach You How to Get What You Want from Creative People. In this session, Bonnie will discuss various ways to improve relationships with creatives so you are happier with the work and you have creative
partners who want to do great work for you.
Bonnie Siegler, Founder, and Creative Director, Eight and a Half | Bonnie is the Founder and Creative Director of Eight and a Half, a multi-disciplinary design studio, which works in all media to make things make sense strategically, visually and editorially with intelligence and a sense of humor. She has been named one of the 50 out influential designers working today by Graphic Design USA and was a featured designer in the Art Director’s Club Legacy Project.
Recent clients include HBO, The New Yorker, Late Night with Seth Meyers, Will & Grace, Brooklyn Public Library, the Climate Museum, and the Criterion Collection. She is also the author of two books: Signs of Resistance, A Visual History of Protest in America and Dear Client, This Book Will Teach You How to Get What You Want From Creative People.
When: Tuesday, May 7th
8:30-10:00: Session 1: The State of Digital for Arts and Cultural Organizations: Digital Marketing Benchmark Study
10:15-11:15 Session 2: Taking the Fear Out of Google Analytics
11:15-11:45 Break with light refreshments
11:45-12:45 Session 3: How to Get What You Want from Creative People
This event is FREE and open to the public.
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